Weigel plans weekly limited lifestyle show ‘Deer Wisconsin’
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology , creative design and engineering delive Two Wisconsin stations, WDJT and WMLW, will debut a weekly lifestyle program, ‘Deer Wisconsin’ on April 7, 2024. The show, named after the Deer District of Milwaukee, will air on W MLW on Sundays. Both stations are owned by Weigel Broadcasting. The 30-minute program is described as a fun 30-minutes show centered around food, fun, entertainment, and people living in the area. The logo uses a simplified outline of the state of Wisconsin with a comma at the end, which matches the approximate location of Milwaukee.
Published : 2 months ago by Peter Watson in Lifestyle
Two Wisconsin stations will debut a new weekly lifestyle program for a limited run.
“Deer Wisconsin” will debut April 7, 2024, at 10:30 p.m. on WDJT in Milwaukee. It will air Sundays on WMLW on, licensed to Racine and Milwaukee. The show takes its name from the Deer District of Milwaukee, an entertainment and sports area in the city anchored by Fiserv Forum.
Both stations are owned by Weigel Broadcasting, with WDJT being a CBS affiliate also known as CBS 58 and WMLW, known on-air as “The M,” being an independent.
The show is described as “a fun, fresh 30-minute lifestyle program centered around the food, fun, entertainment, and people making Milwaukee’s Deer District an amazing place,” according to the station website.
“You don’t have to know basketball to enjoy ‘Deer Wisconsin,’” said Anne Brown, vice president and general manager the stations in the announcement. Nicole and Anthony are the perfect personalities to show viewers around Deer District.
“With a select number of Bucks games now airing on WMLW, ‘Deer Wisconsin’ is a perfect companion piece, showcasing all the fun around Fiserv Forum in downtown Milwaukee,” the statement continues.
The show is scheduled to run through June 30, 2024.
For a logo, the show is using a simplified outline of the state of Wisconsin with blocky text reading “DEER WI,” which notably includes a comma at the end as if it’s a salutation on a letter (as in “Dear Wisconsin,”). Inside that comma is a star, which conveniently lines up with the approximate location of Milwaukee (Racine is slightly farther south but for illustrative purposes, the design still works).